Never before seen on the internet (as far as we know.) The 1992 On-Air CBS Television Network Holiday Promo Commercial, written by Walt Jaschek and performed by dozens of CBS stars of the era. Subscribe for treasures like this: [ Ссылка ]

Bit of backstory:

In 1992, CBS-TV offered Paul & Walt Worldwide the opportunity to write and submit scripts for its annual, big-deal, on-air holiday promo spot.

(Before it became a Paul & Walt client, the network had a long relationship with Paul Fey, my partner; I wouldn't have had a chance to work on any of these national campaigns if not for him.)

In submitting our stack of scripts, we included my holiday poem, "The Wish," written for the stars of the network's hit shows of the day, intended to be performed by them. Holiday miracle: our pals in the promo department bought it! And brought it to amazing life.

From Angela Lansbury ("Murder, She Wrote") to William Shatner ("Rescue 911") to Burt Reynolds ("Evening Shade",) these iconic actors brought their holiday A-game to the performances. Thought lost to time, the 30-second spot showed up on a VHS tape in the bottom of a box at the bottom of another box.

There's a tad of historic, political significance, too: The final lines of the script, "No matter how big / or how small" refer obliquely to Murphy Brown's fictional baby "Avery Brown" in the show. The pregnancy plot development prompted then vice-presidential candidate Dan Quayle to critique the show for "glorifying single motherhood." (It didn't do that.) The show pushed back, in its gentle way, and we like to think the spot did, too.

Script
CBS-TV
"The Wish"
:30 TV

JAY THOMAS: We wish you the gift...

SUSAN DEY: That love can bring.

JOHN RITTER: The gift that keeps on giving.

BURT REYNOLDS: I wish for just one win this year!

ESTELLE GETTY: I wish to just keep living!

ANGELA LANSBURY: I wish you love and lasting joy.

DIXIE CARTER: We wish you a scrumptious diet!

WILLIAM SHATNER: I wish you hope and peace on Earth.

BOB NEWHART: Or at least some peace and quiet.

JANINE TURNER: We wish you warm and cozy nights.

MICHELLE LEE: And the greatest wish of all...

GERALD McRANEY: ..is a wish you make with your family.

CHARLES KIMBROUGH: No matter how big...

CANDICE BERGEN: ...or how small. Happy holidays!

© 1992 Walt Jaschek and CBS-TV

Shows represented:

Love & War
Hearts Afire
Evening Shade
The Golden Palace
Murder, She Wrote
Designing Women
Rescue 911
Bob
Knot's Landing
Major Dad
Murphy Brown

#90sTelevision #HolidayCommercials #90sTVStars #williamshatner #geraldmcraney #candicebergen #johnritter #burtreynolds #susandey

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