Before the Dallas Mavericks played the Los Angeles Clippers in Game 3 of the 2024 NBA playoffs, Mavs guard Luka Doncic went viral when some fans spotted him driving a new car and getting stuck in traffic on his way to the American Airlines Center.

What fans don’t know is the talented team behind this sleek, colorful four-wheeled ride is led by a graphic designer who was more ready for this project than many realized.

Jekyll and Hyde’s in Farmers Branch is a vehicle wrapping service company that almost didn’t make it as a business before it even got started.

Creative director William Agnew was with the company from the beginning when Jekyll and Hyde’s opened in March of 2020 – the same month that COVID-19 was announced.

"We didn't know,” Agnew said. “We went on faith. You can't time anything of that significance and that magnitude." We had a lot of investment in this business. So we couldn't stop. We had to keep going.”

Tyson Summers was born and raised in the North Texas area, now calling Garland his home. And the people that make up his family? You could certainly call them creative-minded.

"I was born into a family of artists,” Summers said. “My grandfather was a master craftsman. A carpenter. A sculptor. A painter. He could do anything. If it was written in a book on how to do it, he could do it with his hands. He was a craftsman."

His dad also emulated what Summers’ grandfather would do, carving and building plenty of things throughout Summers’ childhood.

"I just grew up in that environment, so I always thought, 'Well, I'll do something creative and something fun, cool like that,’” Summers said.

Summers would eventually go to the Art Institute of Dallas, getting into graphic design work in 1995. He inevitably built up a reputation in the Deep Ellum art community where people knew about his design work. It wasn’t until 2006 that he was introduced to and decided to dive right into the car wrapping industry. That led Summers to become Jekyll and Hyde's senior graphic designer and printer.

"I compare it a lot to being like a tattoo artist,” Summers said. “You really get to use all your tricks that you've learned. You just have to be able to flip with whatever somebody wants and work with them until they're happy."

Well before Summers started his graphic design work, he was a Michael Jordan fan (like many children of the 1980s).

He said he even had a Michael Jordan Trapper Keeper in middle school.

That’s what made one of Jekyll and Hyde's recent business partnerships about as fitting as could be for Summers.

Jordan Brand and Luka Doncic connected with Jekyll and Hyde's about a desire to make a custom wrap for a blue 1969 Chevrolet Camaro to look like the Mavs star’s recently-released signature shoe, the Jordan Luka 3s.

"I'm having that moment where the Jordan brand is now knocking on my door for something that's really cool” Summers said.

So Summers received some art work from the Jordan team and got to work making a custom wrap that many in the industry are considering one-of-a-kind.

"I think this is probably the first time, if I'm not mistaken…this is the first time I've seen the matching of the design of a sneaker and a car wrap,” Agnew said. “And I know a lot of sneakerheads out there. It's a big thing right now.”

Summers and his team created a eye-popping car with “77” on the side of the car and certain texture around it to give it subtle shoe-related feel.

Summers said Jordan Brand and Doncic liked the shoe and were happy with the end product. So now, Doncic has his ride and his team on a hopeful playoff run.

"It's a real honor to do something for Luka,” Summers said. "I've never met him, but I sure am excited that he's playing for us. You know, and we're not having to play against him."

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