Your school brand has a personality, which comes across in your words. Tone of voice gives anyone writing on behalf of your business an idea about how to write so that it “sounds” like your school. It’s helpful to include adjectives here to clarify your tone of voice — for example, open, authentic, friendly, authoritative, technical, professional. It’s also a good idea to provide examples of your tone of voice in different marketing materials.
Read more here: blog.digistorm.com/school-brand-guidelines
