Asia-Pacific’s Most Influential Celebrities on Social MediaForbes Asia’s inaugural 100 Digital Stars list highlights 100 singers, bands, and film and TV stars from across the Asia-Pacific region who have taken the digital world by storm. With their powerful social media presence, these trailblazers have garnered millions of loyal followers across popular platforms, making them as famous online as they are on stage and screen. This list, which is unranked, comes at an exceptional time. Much of the region’s population is spending time isolated at home, where people are relying on their screens for communication and entertainment. We’ve given special focus to celebrities who, despite cancelled physical events and activities, managed to remain active and relevant, largely by using social media to interact with their fans, raise awareness and inspire optimism. Many also used their influence to help worthy causes, especially those with a Covid-19 focus. Edited by Rana Wehbe WatsonWith reporting by John Kang, Khong Loan, Jeanhee Kim, Emma Chi Wei Lee, Yue Wang and Jennifer Wells. Methodology: To determine the finalists, Forbes Asia evaluated the candidates’ combined social media reach and engagement. We also considered their recent work, impact and advocacy, brand endorsements and business endeavors, and their recognition profile on a local, regional and global level. Only those active in film, music, and TV were eligible. Entries use the name of the person or band most widely known, while real names are provided in most cases for individual celebrities, and names of prominent members are included in some of the band entries. Blackpink’s members—Lisa (23), Jennie (24), Rosé (23), and Jisoo (25)—are Korea’s most-followed celebrities on Instagram. Lisa has over 42 million followers and is the global brand ambassador for Celine, while Jennie is the face of Chanel, Jisoo Dior and Rosé for Saint Laurent. In October, Blackpink became the first girl group to top the Billboard Artist 100 chart. A member of the band TFBoys, Yee, whose real name is Yi Yangqianxi, starred in the 2019 film Better Days, for which he won Best New Performer award at the 39th annual Hong Kong Film Awards event. With over 86 million Weibo followers, Yee’s posts endorsing Emporio Armani and Tiffany & Co. have had millions of shares. This Belgian-Thai, also known as Mai Davika, earned a Best Actress nomination at Thailand’s Nataraja Awards for her role in the TV series My Ambulance. She is Thailand’s second-most popular Instagram celebrity, with 12 million followers, after fellow Digital Star Aum Patchrapa. Her endorsement deals include Gucci and L’Oreal. A veteran of over 200 movies, Bachchan in May used his star power and 105 million social media followers to help raise $7 million for Covid-19 relief. Over his long career he has held elected office and been the subject of at least 11 biographies.
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Forbes Asia’s 100 Digital Stars
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