Product-led growth is one of the most talked about business strategies in the software industry today.
Venture capitalist Blake Bartlett (me) explains what PLG is and why it’s important for SaaS companies and startups.
(0:07) What is PLG (product-led growth)?
(0:33) What businesses are product-led?
(0:39) Litmus test—is it PLG?
(0:57) Examples of PLG companies (@Slackhq, @SnowflakeInc, @Calendly , @DatadogHQ, @Zoom)
(1:14) Where did PLG come from?
(1:58) Why businesses need PLG
(2:20) Why you should care about PLG
#PLG #startup #business #software
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