Global superstar Lady Gaga and the LVMH-owned champagne brand Dom Pérignon have come together for a limited-edition collaboration. Tying in with Gaga’s Chromatica album launch (which has also seen partnerships with Oreo), the Dom Pérignon team-up comes as a means of shared artistic energy, born out of a celebration of creativity.
With this in mind, Gaga has put her name to a range of limited-edition collector’s bottles and an accompanying sculpture. This is captured in a Nick Knight-shot campaign.
Dom Pérignon: "With creative visionary Nick Knight, Dom Pérignon and Lady Gaga have created the Queendom: a world where absolute creative freedom rules. A world born from the collision of their two effervescent energies. It invites us to move forward and embrace this power for ourselves, to encourage it and affirm it for everyone to see."
Read my article about "gay wines" for Marketing the Rainbow: [ Ссылка ]
