It’s the relationship with the name that hits their inbox that determines whether they open the email or read the content which then determines whether they take the action. Selling is feeling not thinking, so think of what you want people to feel when they open the email. Think of what gets you to open your own emails.
Don’t forget to check out the blog post and grab your “Action Guide” for this episode:
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Today’s show is an episode for the fans, as George Bryant’s previous episode was a fan favorite, so we are bringing him back for round two. George looks at the customer journey like the body and email is the blood and uses the concept of ethical leadership from his military career to get people to figure out how to create a container where the only option is success. He gives his in-depth strategy that has led to an insanely high open rate, high customer retention, and a list that is actually excited to hear from him on a daily basis.
We also talk about monetizing your list, how to get people to open that very first email you send, and the proper way to send broadcast emails.
“When we think about email, the first thing to remember is most people think the purpose of email is to sell. On my list, that’s number six.” - George Bryant
Some Topics We Discussed Include:
• How to create a magical experience for your customer’s journey
• Why parenting a 4-year-old is like writing an email sequence
• The customer journey email sequence that George has never spoken about before
• Getting them from opt-in to opening that first email
• How to change your default from going to logic and showing them what to do next
• The one thing we changed in our own email tactics lately which has made a huge difference
• Duration vs. direction: which are you going to use?
• When to send your broadcast emails and why the amount of those should be way, way less than you think
• How George took a client from near bankruptcy to a complete turnaround
• How to stop thinking from the quick sale standpoint and get people into the customer journey you design for them
• Three Words: Email. Is. Easy
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Episode Highlights:
0:00 Intro
8:03 Email Is Easy
13:42 Your Customer’s Journey
27:08 Getting Them To Open That First Email
46:56 Monetizing Your List
57:31 Broadcast Emails
1:05:47 Outro
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About Joe Fier & Matt Wolfe:
Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely LOVE showing people how simple it really is to get seen online in competitive industries. They get pumped up to share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency).
They started in business together 13 years ago and haven't stopped learning, testing, and scaling since.
They also started their podcasting career in 2010 and it's been their passion ever since. Now they have a fast growing digital marketing podcast called Hustle and Flowchart. It gives listeners an opportunity to learn uncommon ways to live and work that allow for a happier and more profitable life.
Today, Matt & Joe focus on growing their show, putting a ton of free value into the world, and investing and advising in digital businesses and podcasts.
#GeorgeBryant #EmailMarketing #EmailStrategy
