After completing this module, you will be able to:
* Discuss travel and tourism
* Distinguish business tourism and leisure tourism
* Recognize the roles of the General Tourism Authority (GTA) in
marketing and promotions
* Explain customer relationship management (CRM), including types
of CRM and CRM models
* State the importance of human resource management (HRM) and
strategies in tourism development
* Discuss the importance of crisis management, sustainable
development and public awareness in tourism
