As Flavour Print Product Lead, Jimmy is able to connect consumer mindsets with his exploration of flavour profiles.
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Working with a broad team across Diageo, Jimmy creates algorithms to understand consumers and their preferences for flavours within the whiskey category. His experience is enriched by both the work he does and the collaborative nature of the Diageo team.
About Diageo:
With over 200 brands sold in more than 180 countries, we are driven to be the world’s best brand builder, leading the way in premium drinks. We are a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. We aim for the highest standards in all that we do, mixing responsibility and reliability with incredible flair. Celebrating life, every day, everywhere.
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