Michelob Ultra is setting the stage for an unforgettable Super Bowl commercial by bringing together a trio of sports and entertainment giants: Lionel Messi, Dan Marino, and Jason Sudeikis. This powerhouse lineup is poised to capture viewers’ attention amidst the Super Bowl’s traditionally ad-saturated environment, showcasing a unique blend of talent from the worlds of international soccer, American football, and comedic television.

The commercial kicks off with soccer superstar Lionel Messi ordering a Michelob Ultra at a bar, seamlessly transitioning to a beach soccer game while awaiting his drink. The scene takes a humorous turn with Jason Sudeikis, famed for his role as the beloved Ted Lasso, quipping, “Leo, we go way back,” as he observes Messi’s sandy escapade. The narrative escalates when Messi skillfully propels the ball onto a yacht, where NFL Hall of Famer Dan Marino makes a cameo, tossing the ball back to shore for Messi to score a goal — all before casually receiving his Michelob Ultra.

This ad, described by Michelob Ultra VP of Marketing Ricardo Marques as a “multi-month process,” aims to leverage the increasing U.S. interest in soccer, partially fueled by Messi’s immense popularity. Marques reveals that assembling this star-studded cast was surprisingly straightforward, thanks to Michelob Ultra’s compelling narrative and strong brand identity. Behind the scenes, the genuine enjoyment and camaraderie among Messi, Marino, and Sudeikis translated effortlessly onto the screen, promising an authentic and engaging viewer experience.

Michelob Ultra’s strategic move to associate itself with soccer’s rising prominence in the U.S. is clear. The brand’s involvement with global soccer icons, sponsorship of Team USA, and partnership with Copa América USA 2024 underscore its commitment to embedding itself within the soccer community. As the U.S. prepares to host a series of major soccer events, including the FIFA Club World Cup and the FIFA World Cup, Michelob Ultra is positioning itself at the forefront of this “golden era” of soccer in America.

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#MichelobULTRA #superbowl #superbowlads #superbowl2024 #LionelMessi #DanMarino #JasonSudeikis

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