Video marketing is a growing to become a key content tool for today's marketers. Online video content continues to grow share of marketing spend, according to a survey conducted amongst marketers. 51.9% of marketing professionals see video content as delivering the strongest ROI. 43% of consumers state they want to see more video content from brands. The top 5% of videos retain an average of 77% of viewers for the entire video. 85% of Facebook videoes are watched with the sound turned off. The average number of videos published by businesses each month is 18. Video marketers achieve a 54% increase in brand awareness. 30% of B2B marketers say video will be key to content marketing success. 34% of B2C marketers say video marketing will be crucial to success. 84% of consumers have purchased something after watching a video.
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