To announce the New Fusca (the Brazilian New Beetle), AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched.

In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the "skip ad" button. The lettering explains: "New Beetle with DSG Tiptronic transmission. You don't shift gears. Neither does the commercial".



Credits - Automatic Skip Ad

Advertiser: Volkswagen
Product: New Beetle
General Creative Director: Luiz Sanches
Creative Director: Renato Simões, Bruno Prosperi
Online Creation Co-Director: Luciana Haguiara, Sandro Rosa
Art Director: André Leotta
Copywriter: Leo Avila
Digital Production Director: Fernando Boniotti
Digital Media Piece Programming: A Madre
Art Buyer: Tereza Setti, Ana Cecilia da Costa
Account Executive: Fernão Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto and Vanessa Silva
Planning: Cintia Gonçalves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media: Paulo Camossa, Gabriel Queiroz, Kauê Lara Cury, Raphael Vignola and Larissa Porto de Andrade
Approval: Artur Martins, Herlander Zola, Fábio Rabelo, Ana Paula Lobão, Marileide Negrini da Silva

свернуть