For any business to successfully establish an excellent market presence and sweep in major profits, it is extremely essential to keep track of the marketing tactics being employed by fellow competitors. This not only helps one to keep track of upcoming and effective market trends, but can also help in keeping track of one's strengths and weaknesses. This can help the company to effectively understand the demographics and characteristics of their target audience and tailor their marketing plans to suits the needs of their customers. From analyzing the competitors promotion tools, to conducting marketing researches, we provide to you some of the tried and tested strategies for effective marketing plan building.

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