Once you think you’ve achieved product/market fit, you need to acquire customers, creating demand through marketing. Steve Blank argues the importance of creating a customer archetype to help you figure out where to find them. This video covers the acquisition process, and helps you understand concepts such as the lifetime value of a customer. Learn how to avoid mistakes in customer acquisition.

THIS VIDEO CAN HELP ANSWER:
How do you acquire customers?
What’s an archetype and how do you create it?
How do you match an archetype to an acquisition strategy?

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