12/10/1931
THE SEARCH FOR BEAUTY (on sleeve as BEAUTY)
Duration: 58 secs
Black & White with Sound
Broadway impresario Florenz Ziegfeld introduces glamorous Grace Moore, currently appearing in the Ziegfeld Follies.
Full titles read: "The search for Beauty - One thing never ceases - the eternal search for feminine beauty. Ziegfeld, one of the world's keenest judges is today turning special attention to brunettes."
United States of America.
M/S of theatre impresario Florenz Ziegfeld sitting at a desk; a beautiful dark-haired girl in an evening dress stands beside him. He introduces her as Grace Moore, of the present 'Follies' show. C/U of the glamorous Grace - she really is a stunner! The camera tilts down and up to show us her figure as Mr Ziegfeld says he considers her the most beautiful brunette in the world today. He then explains why he always has more blondes than brunettes in his shows: "The truth is, there are more beautiful blondes in the world than there are brunettes"!
