The Facebook Tracking Pixel provides a great basis for our Marketing activity on the Fb Ads platform. Combining the configurations of the Pixel with Google Tag Managers flexibility of deployment let us create a powerful Retargeting and Pixel setup. In this first part of our GTM series, we are going to learn the proper setup of the Base Tracking which will enable you to do simple Retargeting with Facebook.
OUTLINE:
0:00 - Introduction
1:10 - Meta Facebook Pixel Events: An Overview
1:42 - Top Tip: Why Install the Pixel Manually?
2:16 - Installing the FB Pixel with GTM
2:38 - Set Up Pixel Base Code Tag
5:52 - Set Up Page View Tag
6:42 - Testing
Meta Facebook Pixel Tracking with GTM (2017 version)
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How to install the new Meta Facebook Pixel with Google Tag Manager for Conversion Tracking
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