Introducing Avon Prima, a ballet-inspired fragrance featuring American Ballet Theatre Dancer Courtney Lavine. The floral fragrance celebrates female strength and resilience, as inspired by the grace and beauty of a ballet dancer.

“Being a professional ballet dancer is about so much more than looking pretty and perfecting your pirouettes. It takes drive, dedication, and self-reliance, which is why I’m so proud to be working with Avon — a company that’s committed to empowering women through beauty and entrepreneurship,” says Lavine. “Plus, Prima is such a delicate yet powerful fragrance; it makes me feel pretty and poised at the same time.” Launching holiday 2016, Avon Prima speaks to the style lover who appreciates fashion’s ongoing love affair with classical ballet. The perfume is equally ideal for any woman who simply wants to step into the feeling of timeless, transcendent beauty that ballet brings to mind.

Created in partnership with the prestigious fragrance house of Firmenich, Prima is an ethereal, floral-chypre fragrance – delicate, feminine and quietly powerful. The Avon Exclusive scent, a collaboration by two Firmenich perfumers, Frank Voelkl and Master Perfumer Harry Fremont. Prima opens with lush top notes of plum, balancing its sweetness with a hint of tangy bergamot. Next, it unfolds to reveal a rich heart of intoxicating rose, a stunning blossom with ruffled pink petals that echo the folds of a dancer’s skirt. Finally, there’s a jeté to rich clearwood: Reminiscent of the satiny barres in a ballet studio, the woodsy note comes alive on skin, melding with oak moss and patchouli for a warm, poetically graceful finish.

To join the exclusive waiting list for the perfume, click the link above.

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