Ruel - SOMEONE ELSE’S PROBLEM. An exclusive live performance for Vevo.
Evolving from a teen heart throb into a serious young adult artist is no easy task, but Ruel is making it look easy. To be sure, the 20-year-old’s latest alt-pop confections “YOU AGAINST YOURSELF” and “SOMEONE ELSE’S PROBLEM” aren’t that much of a departure from “Painkiller” and the rest of the bops on his 2019 'Free Time' debut. It’s more of a refinement. Hooks and glossy production remain central to the Aussie’s modus operandi, but the tempo responsible for slow grooves like “Face To Face” and “Real Thing” has been notched up by quite a few BPMs. Fans noticed musical and physical growth in the “YOU AGAINST YOURSELF” video, too. Thematically, the clip illustrates all the different ways he’s tried to cheer on an acquaintance who’s “self-destructing.” In the end, he throws up his hands. Letting go is a healthy option. So is shaking out your feelings, which is what he did in September during his special concert at Baby’s All Right. It was a pop up gig celebrating the three year anniversary of ‘Free Time.’ Like the tight stage at the famed Brooklyn nightclub, the dimensions of our NYC studio provided the towering singer just enough space for some physical catharsis, and gave his dedicated audience a glimpse of his even bigger ambitions.
Ruel’s brand new album 4TH WALL is available everywhere now.
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Executive Producer: Micah Bickham
Director: Jared Malik Royal
Producer: Maddy Schmidt
Director of Photography: Skyler Brown
Editor: Andrew Ros
Music & Talent: Annie Shapiro + Shannon Pires
#Ruel #SomeoneElsesProblem #Vevo
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