The success of your documents and websites depend as much on how they look as on what they say. A visually appealing document or website will enhance a company’s reputation and improve its sales. A poorly designed one will not.
Today’s web-based culture prizes visual thinking when you design all kinds of documents. The way you organize and visualize information can help readers move quickly and clearly through your document. In designing documents and websites, you need to project a positive, professional image of yourself, your company, and your product or service.
Do not overuse graphic effects and type fonts in an effort to impress your audience; keep it straightforward so that you do not lose sight of the purpose of the document or website by using an over-the-top design. Use your layout and design elements consistently throughout your document and website. Repeat your design elements on each page, including fonts, text alignment, colors, borders, and headings.
Make your message easy to read. Fancy designs may look good, but they do not always add to the clarity of your document or website. Limit the number of items on your page. An item can be a paragraph of text or a picture, as long as it provides a focal point on the page. Too much information on a Web or document page can make it difficult to digest, and in the process information can be lost in the clutter.
Document design is essential to effective business communication. If you adhere to these techniques, your work, online or in print, will be professional looking.
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