Your ideal audience is out there… somewhere. All you have to do is find them—which is often easier said than done. Fortunately, social media can provide you with essential marketing tools to help target your outreach, craft the right messages, and develop an audience that will not only love your content, but evangelize it to their networks of contacts. When you know how to utilize it, the digital universe makes marketing your work easier, cheaper and more effective than ever before.

SPEAKERS:

Melinda Arons
Strategic Partner Development, TV and Film, Facebook

Natalie Bruss
VP, Digital Strategy, ID PR

Shira Lazar
Co-Founder, Host and Executive Producer, What's Trending

Jennifer Storms
CEO and Founder, Parasol

MODERATOR:

Tracey Edmonds
Jumping the Broom, Soul Food, Good Luck Chuck; CEO, Edmonds Entertainment

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The Producers Guild of America protects and promotes the interests of all members of the producing team in film, television and new media.

The PGA has over 6,500 members who work together to protect and improve their careers, the industry and community by facilitating members health benefits, encouraging enforcement of workplace labor laws, the creation of fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts.

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The Producing Team consists of all those whose interdependency and support of each other are necessary for the creation of motion pictures and television programs.

Executive Producers
Producers
Co-Executive Producers
Supervising Producers
Senior Producers
Line Producers
Co-Producers
Associate Producers
Segment Producers
Field Producers
Story Producers
Production Managers
Visual Effects Producers, Supervisors, & Coordinators
Post-Production Supervisors & Managers
Production & Post-Production Coordinators

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