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You've probably read that iOS 14 is rolling out and it's a significant update for advertisers using digital platforms

With the rollout, they are expanding on ATT - short for app tracking transparency.

Previously iPhone users could go into their privacy settings in order to stop apps from tracking their behaviour

But now, users will be implicitly asked whether or not to share their data with apps

It's expected a majority of users would prefer not to share data with a given app when prompted, so this raises concerns for some aspects of digital marketing

In this video we are going to take a look at the impact of this on the 2 biggest ad platforms. Google Ads and Facebook ads

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And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

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