Kentucky’s bourbon evangelist, Fred Noe, speaks first-hand about the fierce passion that has driven him to guide his family’s 200-plus-year-old distillery, including burying his father with the first bottle of Booker’s Bourbon (and his dog). Now that the 30th anniversary edition of Booker’s is hitting shelves, Fred is passing the company on to his son, Freddie Noe, whose innovative spirit will guide the company and the family forward.
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