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Use this offer anchoring framework to start printing more calls, closing more deals and making more $$ from cold email.

Timestamps:
1:12 - What is offer anchoring?
3:00 - How to anchor your offer
4:56 - 3 Ways to do this
14:00 - Wrapping Up

Your offer NEEDS to be anchored to something
- Past experience
- Client case studies
- TANGIBLE results ($, sales, calls, conversions)

Otherwise, there is no way for people to conceptualize what value you can provide them

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