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In this video, Eric Abrom, a lead product designer, critiques the user experience (UX) of Zara's website and highlights major flaws and inconsistencies. He points out the lack of clarity and detail in the navigation, the confusing layout of the online store, and the poor visibility of the site elements like logos and options. He struggles to navigate the site, find pricing information, and even exit certain features. He expresses his frustration with such issues, particularly from a brand as established and wealthy as Zara, and encourages viewers to visit the site and experience the issues first-hand. Furthermore, he offers his mentoring services and mentions his code for a discounted UX bootcamp with Springboard.
00:00 Introduction and Background
01:01 Initial Impressions of Zara's Website
01:14 Exploring the Website's Navigation
01:34 Issues with Website's Readability
02:45 Unconventional Navigation and Layout
03:20 Website's Inconsistent Design Elements
03:42 Struggles with Website's Functionality
05:37 Exploring the Shopping Experience
06:50 Issues with Website's Filtering System
09:13 Frustrations with Website's Image Display
12:53 Final Thoughts and Conclusion
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UX Designer reviews ZARA’s website
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