In this video, we explain why ACOS is not the only metric you should look at for your Amazon Advertising strategy.
Savvy advertisers know there is much more to advertising on Amazon than purely ACOS to propel a product or brand for long-term growth and profitability.
Yes, it makes sense to use ACOS to evaluate and benchmark advertising efforts since it measures ad spend as a percentage of your ad sales. But other factors you need to consider when deciding which search terms to invest on.
00:00 Intro
00:23 Understanding ACOS
00:49 Leveraging sponsored impressions
01:39 Search term comparison
03:15 Other metrics to look for
03:38 Ad metrics within Perpetua
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Growth 101 is Perpetua's video series where you'll learn the eCommerce basics.
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