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That old marketing vs branding debate is a tricky one, but on today's episode we're going to tackle it head on, talking about brand awareness marketing versus direct response marketing and which one is best for your business.

You see, when it comes to marketing your business, there's no shortage of strategy, tactics or tools available to use.

You can use social media, you can use email marketing, there's content marketing, there's video marketing, you can blog, do SEO, you can do direct mail, pay-per-click, maybe start a YouTube channel, maybe run some Facebook ads...

You ever consider putting up a banner or doing some skywriting?

Don't do that ;)

Regardless of which tactic you decide to use, they tend to fall into one of two camps:

One of which is brand awareness marketing, and the other one is direct response marketing.

Now, when I first got involved in the marketing game, I fell firmly into the brand awareness marketing which is all about creating value, creating content, getting out there and staying top of mind among your target market.

However, it didn't take long before the siren song of the direct response marketer started calling me in, and I was all but enthralled with creating those direct response ads that were designed to get action and get action quickly.

So where did I end up? Watch the video to learn now.

***FREE Marketing Resources
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***My Marketing Toolkit
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My Website Hosting Software : [ Ссылка ]
Conversion Boosting Tool : [ Ссылка ]
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***My Video Gear
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