Patrik talks about Renewcell's journey, a company that aimed to revolutionize the fashion industry by turning old clothes into new, sustainable fibers. Founded by forward-thinking professors, Renewcell developed Circulose, aiming to create a circular fashion economy. Despite innovative technology and building a large-scale production facility, the anticipated shift in industry practices and large-scale brand commitments did not materialize as expected.
**#Sustainability #EcoFashion #Recycledtextile #CottonTruths #GreenLiving**
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