This video helps product people understand how to apply this framework to deeply understand customers and create a sticky product that stands out. Explore the power of Jobs to be Done (JTBD) Theory and how it revolutionizes product design, management, and entrepreneurship.
JTBD Theory provides invaluable insights for product experts by uncovering the underlying motivations and desired outcomes that drive customer behavior. From identifying and prioritizing the job your product should address to crafting compelling value propositions, we break down JTBBD into digestible steps with expert tips and best practices for implementing JTBD Theory within your organization.
Timestamps
00:00 Intro to JTBD
01:47 9 Tenets
03:14 3 Dimensions
06:08 Implications for Product Designers & Design Thinking
08:10 How to apply the theory practically
11:46 Like & subscribe for more insights 👍
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