How can you master the four stages of the professional services buyer journey? Take a look at this Research Roundup!
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TRANSCRIPT:
How can you master the four stages of the professional services buyer journey? Hi, I'm John Tyreman. And before we get started, I've got a question for you. Has your business mapped your buyer's journey? If you have type yes in the comments below, if you haven't type no.
Okay. First, let's take a look at what are the four stages of the buyer's journey? Stage number one, awareness of a business challenge. This is where buyers become enlightened about a challenge facing their business. Stage number two, researching the issue. This is where buyers will now that they're aware of a challenge, they'll go and they'll research the issue and they can do this in a number of ways.
They can go to Google type in the search bar, they can ask a friend or colleague, they could read a publication or an article on an issue and then they learn a little bit more. Stage number three, this is where buyers will evaluate potential solutions and this could be how can I work with somebody else to address my challenge? How can I do it myself?
So there are a number of different ways and this is where buyers will encounter you among your competitors. Stage number four, making a selection. This is where buyers will decide, okay, I want to work with you or I want to work with someone else or they may want to do it themselves. If you can master all four of these stages, then you will be on the forefront of your clients' minds.
If you found this video helpful and to learn more, go to hingemarketing.com, check out our library and download our study on buyer behavior we call Inside the Buyer's Brain. Happy branding.
