Share a Coke - Best of #OgilvyCannes 2012

Title: Share a Coke
Brand: Coca-Cola
Office: Ogilvy & Mather Sydney

2012 Cannes Awards:
Gold / Category: Outdoor
Silver / Category: Media
Bronze / Category: Direct
Bronze / Category: PR

Coca-Cola needed to reconnect with the youth of Australia. So they decided to get personal and label cans and bottles with 150 of Australia's most popular names. And the bold step of replacing the world's most iconic brand name worked, as people throughout the nation reengaged with the product and the brand.

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