They clicked on an email. How are they tracked?

They clicked on an ad. What is the traffic source in Analytics?

If you don’t add campaign tracking code with UTM parameters to your links, you’ll never know which efforts lead to which rewards. That means fewer chances to improve, to learn, to optimize.

There’s a tiny bit of code that connects the dots between a specific marketing effort (a campaign) and the outcome (in Analytics). It’s the UTM parameters and it’s added to links using a URL builder.

This video shows you how to do that.

It also explains the following:

🔹 Why it’s a huge problem if you don’t add campaign tracking code

🔹 How UTM parameters work and how to add them

🔹 How to use a URL builder to add parameters to your links

🔹 How to measure the impact of campaigns in Google Analytics

🔹 How to add annotations, which are the cousin to campaign tracking codes

And finally...

🔹 Where to NEVER add campaign tracking codes

Want the detailed, step-by-step instructions? You can get the full post on the Orbit blog...

→ [ Ссылка ]

And as a bonus, here is the free and easy URL builder we built at Orbit...

→ [ Ссылка ]

It’s a fun one because it actually previews the campaign report in Google Analytics, so you can see exactly how traffic will look in your data, based on the UTM parameters you added in the URL builder.

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