In this session, which was filmed at T&C 2024, we'll uncover how to shift your SEO strategy to "signals" and "user interaction" to help rank your local clients in 2024 and beyond. With 2023 the SEO landscape has been very volatile and we'll learn how to navigate Google EEAT, Helpful Content Updates, and what signals Google wants to get your clients better map rankings. You'll learn:
- What is Google's E-E-A-T and how to optimize for it.
- How to elevate your content to avoid getting pinged by Google's Helpful Content Update.
- Move the needle for Maps ranking by implementing signal generation to rank in 2024 and beyond.
