The story of Suhr Guitars not with creation but with destruction. In 1976, just a couple years after he started playing, he built a body to pair with a custom neck Bob Benedetto made him. he sent it off to a well-reputed repairman to have stars inlaid on the fingerboard. When he went to pick it up after months of waiting, he was rather disappointed to find his guitar looking worse than when he dropped it off. In a rage, John Suhr did his best Pete Townshend impression and smashed his guitar to bits before vowing to just do all his repair work himself. That do-it-yourself spirit is still at the core of everything Suhr does. Throughout their history, there is a common theme: when no one can meet John Suhr’s exacting standards for quality, he and his team just figure out a way to do it themselves.

You can trace John’s DIY work ethic to the man who built the neck on the guitar he smashed, Robert Benedetto. John would hang around the renowned archtop builder’s shop and ask for tips on lutherie as a young man, and he received some excellent advice in return for his persistence. In an interview from a 2009 edition of Musician’s Hotline, he said that Mr. Benedetto told him “If you want to do this, you will just jump in. You don’t need lessons–you either have what it takes or you don’t.”

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