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Andy Warhol is famous for wearing an unwound Cartier tank Louis in the height of Cartier's rise to fame for this timeless design. Christian and Rolly talk about why Cartier, and Andy Warhol's fascination with it, is so important.

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In this video, Christian and Rolly dive into one of the most iconic artists of the 20th century, Andy Warhol, and his iconic timepiece, the Cartier Tank. Cartier is a brand that, while they make watches, is equally iconic for their design across the board (probably even more so than the watches themselves). So what does Warhol have to do with it?

Well, Andy was notorious for wearing a Cartier Tank and never winding it. In his own words, "I wear a Tank because it's the watch to wear." To him, the mechanics of the watch didn't matter nearly as much as the look the watch not only had, but the way it helped to complete his look. This image helped propel Cartier a bit extra into the world of necessity for those who desire to appear elegant and refined.

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