Burger King operates 18,000 restaurants in over 60 countries! And with a value of over seven billion dollars, it is amongst the most valuable quick-service brands in the world!
Never afraid to ruffle some feathers, its ads have a provocative tone of voice and tongue-in-cheek humor. And its history is just as interesting! From nasty Burger Wars to moldy whoppers, Burger King has seen its fair share of unusual events. Curious to find out how the brand came to be what it is today? Then make sure to watch this video!
Sources:
James McLamore and David R. Edgerton
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Burger King
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History
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Burger wars
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Leveraged buyout
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