Coca-Cola’s theme for this Ramadan’s campaign was to “Share a Coke with Your Loved One”, inspired by a similar campaign created by Coca-Cola International in another country. our challenge was how to transform an existing, and successful idea into something innovative. And lastly, to continue bringing people together. Our objective was to create a tangible tool to enable Egyptians to reconnect and share their moments together.
Our social medial followers exploded Instagram increased by 23%, Twitter increased 21% and our TVC got more than 2 millions hits on YouTube.
