Content comes in many forms—from traditional media with professionally developed content to social media with user-generated content, and everything in between. Over the past decade, media platforms have evolved significantly to keep up with the pace of newly developing content and content trends. For example, social media now support multiple forms of content, including images and short-form video, and traditional media platforms have expanded to support in-house content and streamed content. This expert panel with Spotify and Snap will explore the importance of recommendation systems, discuss the importance of the data that powers these systems in the ever-evolving media platform experience, and cover how and why recommendation systems are so critical for growing media-based businesses.

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