Google Ads Enhanced Conversions is one of the emphasized-upon features that, according to Google, "can improve the accuracy of your conversion measurement and unlock more powerful bidding". With "enhanced conversions" enabled, you can send hashed first-party conversion data from your website to Google in a secure manner that, in turn, will supplement your existing conversion tags. A lot of optimization factors around conversions are taken into consideration when Google Ads is able to get a true picture of the user behavior on your website. The more customized data signals it gets the more optimization opportunities and, therefore, more conversions at reduced costs.

In this tutorial, I have demonstrated a very simple way of configuring enhanced conversions using Google Tag Manager. Watch the video and start working on your setup right away.

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