Do you need a Facebook Instant Articles Developer for Wordpress?

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What is Facebook Instant Articles?

Instant Articles by Facebook loads your blog posts and news articles instantly,

Fast and Responsive
Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly in News Feed, and readers really like the speed.

Interactive and Immersive
New creative tools bring your stories to life and are as easy to use as they are transformative for the mobile storytelling experience.

Engaging and Sharable
The fast, immersive reading experience inspires people to share Instant Articles 30% more often than mobile web articles on average, amplifying the reach of your stories in News Feed.

Measurable and Trackable
Understand how people read and engage with your Instant Articles through data Facebook provides as well as data from in-house analytics tools or third-party measurement services.

FB Instant articles was featured on The Verge as a must for Facebook Page Admins and Facebook for Business. Set up a free consultation to discuss Instant Articles for Facebook, especially if you're looking for a Facebook instant Articles Wordpress Developer.

This week, Facebook hosted their annual developer conference, F8. While the keynote speech offered an onslaught of product news and development, we're most excited by the public rollout of Facebook Instant Articles. Instant Articles are a smart move by the platform, as they offer value to both brands and consumers.

Facebook Instant Articles display content natively in the platform. This content can be anything from a GIF to a video to an article, but because it lives on the platform, it will load 10x faster than a mobile webpage. This is a win-win for brands and consumers, as lengthy mobile load times increase bounce rates -- in fact, every second that it takes a mobile webpage to load, a user is 3x more likely to leave; after 3 seconds, that potential visitor is most likely gone.

Not only are Facebook Instant Articles a fast and easy way to consume content in the platform, keeping users on Facebook longer, but Instant Articles are also easy to create and publish. Facebook has integrated with existing workflow and publishing tools such as WordPress and RSS feeders to make publishing simple. Creatively, publishers and brands have control over the look and feel of their content, with the ability to match the branding of their website, add their logos, customise with photos, etc. Publishers have full control over what gets published in the article, on their brand page and in the news feed. Couldn't be easier!

Facebook Instant Articles are also a win monetarily, as Facebook offers multiple ad and revenue options for publishers. Publishers can choose to create their own ads that will be displayed on the page and keep 100% of the profits, or opt in to Facebook's Ad Network and sell unused inventory on their pages and receive a portion of the profits. Imagine the creative ways publishers can leverage this option: write and publish a piece on home services, while displaying a banner ad for their own home services on the side -- a great content marketing and digital advertising combination!

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