Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of Cauvery river and transform the lives of 84 million people.

Cauvery Calling will support farmers to plant 242 crore trees in Cauvery basin by shifting to agroforestry, with 73 crore trees in the first phase across Tamil Nadu and Karnataka.

River Cauvery and its basin has been one of the most productive basins in the world. But today its water flow has shrunk by over 40% in 70 years. In 2016, the Cauvery went dry at its source as rainfall fell by 40-70%. Ironically, Tamil Nadu had suffered some of its worst floods a few months earlier in 2015. Five hundred people lost their lives. Estimates of the damage ranged from INR 20,000-160,000 crores. And a year later in the summer of 2017, once again, Tamil Nadu faced drought – the worst in 140 years, while Karnataka stares at a 36% shortfall in food grain production. The growing trend of alternating flood-drought cycles is becoming apparent in almost all major rivers in India. Now is the time to take action.

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