in an extensive package, consisting of over 500 elements, velvet.design team finished a redesign for mega, the biggest private greek tv channel.
after a great amount of almost blood, but definitely sweat and tears, the result became self-evident mixed media package with the rich motion graphic work and lomographic movie look zentner interpreted to be the most suitable for this re-design. the whole concept is based on human connectivity between the channel and the audience. the „messenger" is the key visual of the information and the carrier platform for the emotions. they represent the channel and, like this, allow the channel to directly interact with the audience, even directly with the hand which stands for the personified mega itself, interacting with the actors and provoking and guiding the situations.
the full emotional impact of the television can be summed up to 4 main emotions: cry, smile think and love, bringing one and unique ending: mega mou - my very personal mega!
