Newfangled Studios created this funny commercial as part of a full video marketing campaign for Staples. Identifying the two buying personas of early and last-minute shoppers, the creative for this online video appealed to individuals within either category, and worked effectively in both the mid-summer and late-summer media buys of the campaign.
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About Newfangled Studios:
Situated in Boston but working with brands worldwide, we're a team of battle-tested in-house storytellers. We collaborate with our clients to tackle every project with an approach we call creative effectiveness. At Newfangled Studios, we look at every piece through the lens of the latest best practices; we're constantly exchanging ideas, insights, and innovations with partners to get smarter in real-time and drive results.
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Transcript
School! Get to staples, school is coming get ready!
