This week, we chat with Sylvain Berneron. He's a designer and founder of one of the most exciting young watch brands. He got his start designing motorcycles and cars, most notably for brands like BMW and Ducati. And before starting his own namesake brand, Berneron, Sylvain spent five years at Breitling, where he eventually became Chief Product Officer. There, he helped completely revamp and build a product portfolio after the brand’s acquisition. Before Breitling, he was also a watch designer at Richemont, working on projects for its portfolio of brands.
More important than his background, though, he’s one of the most thoughtful guys around.
Sylvain and I talk about his career, what watch design is missing, and about building his brand and developing the Mirage, his watch release.
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Chapters:
00:00 Intro
01:57 Modern Watch Design
05:38 What Is A Good Design?
08:56 Getting To Know Sylvain
19:46 Breaking Into The Design Industry
21:57 Working At Breitling
29:12 Launching Berneron And Development Of The Mirage
38:14 Sylvain's Personal Commitment To His Brand
45:49 The Future Of Berneron
53:00 Sylvain's Views Of The World Of Watch Design
01:02:00 Sylvain's Personal Watch Collection
01:04:27 Outro
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