What can only be best described as undergoing an identity crisis, Janesville Mall in Janesville, Wisconsin changed their name to Uptown Janesville. They have high occupancy rates with high-end brand retailers, but still give off huge dead mall vibes with their empty, bland, and boring interior.

This mall gives me a lot mixed feelings. I never did a deep dive into the ownership history, but I feel there's a ton of missed potential here. It seems like they are just interested in the revenue the tenants can generate, and not much else. Mixing the tenant occupancy here with the clean retro fountain vibes of Spring Hill Mall would be my perfect local mall!

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