Whether it is protesters dressed up as witches at demonstrations, or influencers concocting potions on TikTok, there is no denying that witchcraft is having a moment.
Witches have been part of the popular imagination for hundreds of years, with many paying a heavy price because of accusations of black magic. However, it wasn’t until the early 20th century that the modern pagan religion known as Wicca was born.
Throughout the years, interest in witchcraft has ebbed and flowed, but it is now experiencing a resurgence and the age groups most captivated by it appear to be Millenials and Generation Z.
Alyssa Julie explains why world events and uncertainty about the future may be contributing to witchcraft's appeal.
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