In this episode of "Simplifying Social Media," host Tamany Hall interviews Kacie Anderson, owner of Coastal Realm Group with EXP Luxury. They discuss the pivotal role of social media in Kacie's real estate business, focusing on platforms like Instagram and Facebook. Kacie shares her journey from mortgages to leading a large real estate team and emphasizes the importance of authenticity and consistent content creation. They also explore practical tips, such as using Canva for content creation, leveraging trending sounds, and collaborating with local businesses. The episode underscores the value of genuine engagement and strategic social media practices in real estate marketing.

Timestamps:

The importance of social media (00:00:00) Discussion on the role of social media in business success and leveraging platforms like Instagram.

Transitioning into real estate (00:01:20) Kacie's journey from the mortgage industry to starting her own real estate group and team size.

Leveraging social media for success (00:03:33) Kacie attributes all her success to social media and discusses leveraging Instagram for recruiting agents and attracting clients.

Content creation and authenticity (00:05:43) Kacie's approach to creating authentic content, using Canva for content creation, and providing value through social media.

Engagement and posting strategies (00:08:18) Tips on engaging with the audience, posting strategies, and maximizing views and engagement on social media.

Using Instagram stories for engagement (00:10:08) Discussion on using Instagram stories to share authentic content, polls, and engaging with the audience.

Leveraging partnerships and local businesses (00:15:28) Utilizing tagging, sharing, and partnerships with local businesses for social media growth and engagement.

The value of local collaboration (00:18:50) Discussion on the effectiveness of collaborating with local businesses for free marketing and engagement.

Leveraging YouTube for community promotion (00:22:35) Exploring the "mayor of your town" concept on YouTube for promoting the community without overt real estate marketing.

Creating short and concise content (00:25:23) The importance of keeping content short and providing quick value on platforms like YouTube and Instagram.

Balancing content repetition and audience interest (00:28:39) The challenge of deviating from successful content formats while considering audience preferences and the value of repetition.

Innovative print marketing using Canva (00:30:01) Using Canva to create personalized print marketing campaigns for real estate, emphasizing personal connection and value.

Authenticity in real estate marketing (00:35:11) The importance of showing authenticity and heart in real estate interactions, aiming for endorsements and honest reviews over immediate financial gains.

Unfiltered and Vulnerable (00:37:30) Kacie discusses the benefits of posting unfiltered and vulnerable content on social media, creating a safe space for authenticity.

Authenticity in Social Media Marketing (00:38:13) Kacie emphasizes the importance of authenticity in social media marketing, discouraging excessive editing and filtering of content.

Balancing Filters (00:39:50) Tamany and Kacie discuss the use of filters in social media content and the importance of maintaining a natural appearance.

Connecting with Casey (00:40:20) Kacie shares her contact information, including her Instagram and personal phone number, for audience engagement and connection.

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