Digital Out of Home has been around for a while. However, recently companies like The Trade Desk and Google and many others linked these Digital Out Of Home inventory and made it available to buy in a Demand side platform like DV360
At this point almost all major suppliers and publishing houses like JcDecaux and others have plugged their inventory to be bought programmatically
Out of the recent programmatic out-of-home boom, innovation has flourished says Dorota Karc, head of programmatic at WallDecaux, portfolio of JCDecaux German subsidiary Wall GmbH. But, she tells us, there is still a lot more learning to be done
In this video:
0:00 Introduction
1:00 What is DOOH
1:35 Benefits of DOOH
2:53 Programmatic DOOH
6:30 Common Questions
10:23 Conclusion
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