On this Open Book Club ([ Ссылка ]) a group of architectural photographers discuss photo licensing. Some parts are omitted from this video and are only available to Open Book Club Members.

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00:00:00 - Introduction
00:05:16 - Retail Store Licensing w/ Brian Berkowitz
00:07:47 - Turn Down Work or Stand Your Ground?
00:11:17 - Client Education: Balancing the Give and Take Relationship
00:17:18 - Working with Hotels
00:26:54 - Taking a firm stance on your terms
00:30:34 - How to Educate Clients Up Front
00:36:25 - Sharing Licensing Education Videos to Clients
00:40:12 - Instagram Usage
00:54:55 - Licensing "Tiers" and Pricing
01:03:47 - How do you determine what's included in a license?
01:07:15 - Cost-Sharing and Pricing Breakdown (OBC Members Only)
01:07:56 - Shooting Extra "Quick Handheld" Shots for Free?
01:10:14 - Working with Magazines
01:12:45 - DAN FRANCIS SPEAKS! (Working With Regional Magazines)
01:19:30 - Working with Large Magazines + Pricing Insight (OBC Members Only)
01:19:49 - Advertorial Use
01:22:51 - Getting Work From Instagram
01:26:14 - Does Shooting With Medium Format Matter?
01:29:16 - Fast Tips on Educating & Working With Clients
01:31:36 - Is Trying to Educate Clients A Waste Of Time?
01:34:02 - Length of Usage License
01:41:05 - Wrap

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