Difference between Device Mark and Wordmark | Bhavpreet Singh Soni | LawSikho IPR

A specific model or design of a name is called a Device mark. A device mark includes any label, sticker, monogram, logo or any geometrical figure other than a wordmark.

Wordmark (word mark) or logotype are those logos that are made utilizing the alphabetical letters of the business name, product or services. It is the unique text-only typographic treatment of the business name to make it identifiable as the brand identity or logo.

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