MV Agusta Motor S.p.A. is announcing its upcoming entry into the electric #mobility market with a range of lightweight e-vehicles bearing its iconic wings and gearwheel logo. A long awaited brand extension that leverages MV Agusta’s growing brand equity in the urban #mobility segment. With this move, the brand from Schiranna is directly targeting the untapped market of sophisticated, discerning urban dwellers for whom moving around the city on a sports motorcycle is not the most practical option. MV Agusta e-mobility light vehicles will fill the gap and meet the need for a fast, stylish and eco-friendly way to roam the metropolis.

E-bicycles will be launched first, soon to be followed by kick scooters. MV Agusta chose the name AMO, Italian for “I love”, for this first e-bikes series. It takes after the company’s passion for the two wheels world. There will be two models in the series, the RR and the RC, both featuring a 250W silent Mahle engine with assisted speed of up to 25km/h, a 250Wh Panasonic battery providing 75km autonomy on a single charge, and premium quality components such as the Pirelli tyres, the Magura disc brakes and the Gates Carbon Drive belt. At just 15.5 kg, AMO bicycles are lightweight and inconspicuous, ideal for urban commutes or leisure trips.

The elegant RR version will come in a choice of two liveries, one yellow and black, the other red and black, while the limited edition RC will be offered in the classic red, white and black Reparto Corse livery.

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